NFC marketing solution for small businesses

Attract and engage customers with DIP Technology’s NFC-enabled proximity marketing solution. Instantly tap-and-learn without having to configure a connection

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What is NFC Marketing?

NFC marketing is a proximity marketing channel used to interact with a location or a physical object at a small distance. NFC tags/stickers are embedded on OOH displays or products. NFC technology enables a seamless exchange of information with just a tap. Let’s discuss what NFC technology is, how does it work & how can marketers leverage it.

NFC marketing ideas for marketers and business owners

NFC marketing to drive traffic

Transform any advertisement into an interactive experience

Use NFC on nearby signages and bus and subway banners to qualify your market segment with the additional step they take to dive deeper into the ad. Allow consumers to access more-in-depth product information, videos, find stores nearby, navigate to the business location and connect to social proof - in just a tap.

Distribute interactive business cards

Rarely do people type in the website URL from the business card. Make it easy for consumers to access your website and save your contact in a single tap.
F E A T U R E S

NFC technology to boost engagement in business premises

Connect customers to a loyalty program

Leverage NFC at checkout kiosks or POS machines to enroll customers to your loyalty program. Let them start earning points right away!

Tap to learn about a product

One of the most obvious yet powerful use-cases of NFC is tap-to-learn. You could give access to the ingredients of a dish, tutorial videos, warranty cards, product description and the list is endless.

Smart museum exhibits

Static exhibits are a thing of the past. Museum enthusiasts are eager to learn about the story behind these artifacts. Allow them to access information such as date, the artist behind the piece, the story, an audio recording and more.

Tap to see reviews and ratings of the product

One of the major differences in e-commerce and physical shopping is access to reviews and ratings. Allow consumers to read product reviews in a single tap. This not only enhances shopping experience but also might get your product some positive reviews.

Design smart trial rooms

Allow shoppers to interact with the labels or tags of items they are interested in trying out. Let your store assistants stack up these items in the trial room before the shopper enters. To enhance the experience, you can also allow shoppers to tap-and-request a different color and size.

Target

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Are you missing NFC payments

NFC technology has been known for payments for the longest time. NFC tags power services like Apple Wallet and Google Wallet. Since NFC tags can be embedded into any physical product, any product can become its own payment terminal. Empowering products to sell themselves enhances the shopping experience and eliminates the need to stand in checkout queues.

NFC generates a single-use transaction key that can be used just once. This makes the transaction safe and quick. DIPS Technology’s NFC solution currently does not allow payments.

Where can I employ NFC tags for marketing?

The possibilities of NFC tag placement are numerous. However, we have picked up the most popular ones to help and inspire you to kickstart your NFC marketing campaigns.

To attract visitors to your business premises:

  • Store window display
  • On vehicles
  • Billboards
  • Business cards and Brochures
  • Sale signs for real estate

On the product to boost interaction:

  • Product labels and stickers
  • Food packaging or product packaging

To engage with consumers in-store or inside business premises

  • In-store display material like posters, table tents, banners and signages
  • Tickets at events

Give Visitors Reasons to Join

Tell visitors a bit more about your campaign and explain why they should join. Is this a once in a lifetime opportunity? A special event with influential speakers? Or maybe there is limited space, and you want visitors to know so they register now to secure their spot.
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