Proximity Marketing
Where people go is the truest indicator of a purchaser's intent.
Where people go is the truest indicator of a purchaser's intent.
Think about it, the places you visit throughout the day say a lot more about your habits and who you are than, say, a Google search or a like on Facebook.
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You can harness the power of
location-based marketing
You can harness the power of
location-based marketing
location-based marketing
Harness the power of location-based self-serve advertising platform to reach the right people and encourage them to visit your store.
Why brands should integrate proximity marketing into their marketing strategy
Consumers use their smartphones to make in-store decisions
83% of consumers use their smartphones inside the store for various reasons.
It is relevant, contextual and personal
Once a customer is part of the database, they begin to receive newsletters, timely emails, and messages but it may or may not be relevant to them. Using their location in the store, however, is a much better way to disseminate content.
Beacons can drive powerful analytics
With traditional forms of marketing, there is no way to ascertain if a customer bought something at the store or online because of a particular marketing campaign. Beacons, on the other hand, allow you to do a deep dive into which campaigns work and fine-tune the ones that don’t. Brands can also integrate Google Analytics on the Sankofa dashboard to get a deeper insight into the audience demographic.
Cost-effective and easy to run campaigns
Beacons are extremely cost-effective compared to other forms of traditional marketing and when you purchase beacons from Sankofa Digital Network, there is absolutely no need to configure them or even learn how to code to run campaigns. The Sankofa dashboard is highly intuitive and allows you to start a new campaign in less than 15 minutes.
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